---
name: phix-visual-reference-director
description: Convert Pinterest-style reference images, ad examples, product photos, moodboards, or screenshots into PHIX-specific creative direction briefs. Use when the user provides or mentions visual references and wants PHIX versions, similar product photos, replaced products, adapted ad layouts, product photography concepts, or prompts for image generation.
---

# PHIX Visual Reference Director

Analyze reference images as art direction for PHIX product imagery. Extract what makes the reference work, then convert it into a generation-ready brief that can be used by `phix-product-photo-remix` or any image generator.

## Core Rule

Use references as direction, not as a literal copy. Preserve the useful creative logic: camera angle, product placement, environment, lighting, text hierarchy, mood, and commercial intent. Do not preserve third-party brand names, exact text, logos, proprietary packaging, or exact layout when a safer PHIX adaptation is possible.

## Workflow

1. Inspect the reference image and identify:
   - composition and camera angle
   - product role and scale cues
   - environment and props
   - lighting, shadows, color palette, lens feel
   - text placement and hierarchy
   - commercial message or use case

2. Choose the PHIX presentation:
   - `snap` for the small blue 4cm x 4cm sachet
   - `pillow_box` for the blue 30 Snaps box
   - `white_bag` for the white/blue bag container
   If the user does not specify, infer from the reference. For handheld, athletic, hydration, or "in-use" scenes, prefer `snap`. For hero product ads or shelf-style layouts, prefer `pillow_box` or `white_bag`.

3. Replace third-party text with PHIX-safe text. Keep it short and ad-native.
   Examples:
   - "HIDRATACION EN UN SNAP"
   - "BALANCE DIARIO"
   - "TU RITUAL PHIX"
   - "SNAP. MEZCLA. SIGUE."
   - "PEQUENO SNAP, GRAN RITUAL"

4. Produce a compact brief with this shape:

```text
Referencia visual:
- Tipo:
- Composicion:
- Luz/color:
- Texto original a reemplazar:

Version PHIX:
- Presentacion:
- Producto:
- Escala:
- Escena:
- Texto PHIX:
- Props:
- Formato:

Prompt operativo:
...
```

## PHIX Adaptation Notes

- For the snap, always state that it is thumb-sized, approximately 4cm x 4cm, and much smaller than a bottle, glass, tennis racket, hand, or box.
- When the final image does not show a hand, still use a scale cue: glass, fingers, spoon, racket, supplement box, or table object.
- Do not let the snap become a sunscreen bottle, protein pouch, cosmetic tube, full-size packet, or card.
- PHIX should feel clean, fresh, blue/white, wellness-oriented, premium, and practical.
- In sports references, adapt the benefit language toward hydration, ritual, focus, balance, performance, or daily wellness. Avoid medical treatment claims.

## Handoff

When the user wants an image after the analysis, pass the brief to `phix-product-photo-remix`. Keep the final prompt concise enough for image generation, but include the product scale rules.
