---
name: tecmundo-social-banners
description: Create Tecmundo social media banners and ad visuals for drones, XAG products, agricultural technology, daily posts, square 1:1 banners, horizontal 16:9 banners, vertical 9:16 stories/reels, captions, briefs, image prompts, and moodboard-driven design iteration using only the Tecmundo local workspace sources, brand system, real client assets, and user-approved style learnings.
---

# Tecmundo Social Banners

## Purpose

Create Tecmundo social banners with a modern agro-tech look while staying grounded in the client's local files, real assets, and approved visual learnings.

Use this skill for square 1:1, horizontal 16:9, and vertical 9:16 pieces. Keep every final asset in the Tecmundo workspace output folder, never only in generated image storage.

## Required Sources

Read these local files before creating a banner:

1. `AGENTS.md`
2. `Boveda-Tecmundo/Boveda-Tecmundo/05-Flujos-de-Contenido/Flujo - Publicaciones Diarias para Redes.md`
3. `Boveda-Tecmundo/Boveda-Tecmundo/02-Marca/Tecmundo Brand System.md`
4. `Boveda-Tecmundo/Boveda-Tecmundo/02-Marca/tecmundo-brand-tokens.json`
5. `Boveda-Tecmundo/Boveda-Tecmundo/02-Marca/Design System Banners Sociales Tecmundo.md`

Logo source:

- Primary project logo: `Boveda-Tecmundo/Boveda-Tecmundo/Documentos/Design System Tecmundo/Logo Tecmundo.jpg`
- Skill-local copy: `skills/tecmundo-social-banners/assets/logo-tecmundo.jpg`

Use the Tecmundo logo in every post/banner unless the user explicitly asks for a no-logo version. If the master logo changes, prefer the project logo path and refresh the skill-local copy.

Read offer, copywriting, temario, market intelligence, and strategic company context only as needed for the topic:

- `Boveda-Tecmundo/Boveda-Tecmundo/01-Oferta/TECMUNDO MEXICO - OFERTA IRRESISTIBLE.md` or the existing accent-marked filename in that folder
- `Boveda-Tecmundo/Boveda-Tecmundo/07 Copywritting/Copywritting Tecmundo.md`
- `Boveda-Tecmundo/Boveda-Tecmundo/04-Temario/Temario de Contenido.md`
- `Boveda-Tecmundo/Boveda-Tecmundo/00-Market-Intelligence/Tecmundo Market Intelligence.md`
- `IA Tecmundo/MarkDown/KopyKrafter_Tecmundo_Mexico.md`
- `IA Tecmundo/MarkDown/Market_Intelligence_Tecmundo_Mexico.md`
- `IA Tecmundo/MarkDown/Oferta_IrresistibleTecmundo_.md`

Use `IA Tecmundo/MarkDown/` when a banner needs deeper company strategy, avatar language, offer framing, campaign angle, objections, authority proof, or strategic positioning. Do not load all three by default for a simple visual adaptation; choose the most relevant file and cite it in the output brief.

For XAG P150 Max visuals, inspect:

- `XAG P150 Max/`
- `Boveda-Tecmundo/Boveda-Tecmundo/Documentos/Imagenes 150Max/`
- `Boveda-Tecmundo/Boveda-Tecmundo/Posts de Imagen/`

## Output Destinations

Primary output folder:

`IA Tecmundo/Output/`

Save generated images and their `.md` briefs/captions under:

`IA Tecmundo/Output/Imagenes/`

Save generated videos, video prompt packs, MCP video outputs, and their `.md` briefs under:

`IA Tecmundo/Output/Videos/`

Keep the older social planner output folder only as an optional compatibility mirror when a workflow specifically needs it:

`Boveda-Tecmundo/Boveda-Tecmundo/05-Flujos-de-Contenido/salidas/publicaciones_diarias/`

## Format Decision

If the user does not specify a format, ask whether they need 1:1, 16:9, or 9:16 when the delivery context is unclear. If they ask for "banners para redes" and no platform is named, default to 1:1 and optionally propose companion 16:9 and 9:16 adaptations.

Use:

- `1:1` square: Instagram/Facebook feed banners, product promos, profile posts.
- `16:9` horizontal: website banners, YouTube thumbnails, Facebook ad variants, presentation covers.
- `9:16` vertical: stories, reels covers, TikTok-style vertical ads, WhatsApp status.

See `references/formats.md` for canvas sizes, safe areas, and layout rules.

## Workflow

1. Define objective: venta, autoridad, educacion, objecion, comparativo, ficha tecnica, CTA, or lanzamiento.
2. Choose format: 1:1, 16:9, 9:16, or a multi-format adaptation set.
3. Gather local sources and real images. Do not invent technical claims, certifications, prices, logos, or guarantees.
4. Draft image copy: one main headline, optional short support line, 1-3 proof points, CTA.
5. Place the Tecmundo logo with enough padding and contrast.
6. Select a layout family from `references/layout-families.md`.
7. Generate or edit raster imagery with the `imagegen` skill when a final bitmap is requested or needed.
8. Save final images, captions, and briefs under `IA Tecmundo/Output/Imagenes/`.
9. Mark the output as `en revision` until the user explicitly approves it.
10. If the user says a design is approved or disliked, update the moodboard notes in:
   `Boveda-Tecmundo/Boveda-Tecmundo/02-Marca/moodboard-social/`

## Moodboard Learning

Use `references/moodboard.md` before applying approved-style memory. The moodboard is not automatic truth: treat it as client preference evidence and reconcile it with the current request.

When the user says a design worked:

- Save a copy or reference under the moodboard by format.
- Add a short note explaining what worked: composition, colors, type, imagery, hierarchy, CTA, spacing.
- Add date, file path, and user feedback.

When the user rejects a design:

- Do not delete it unless asked.
- Add a note under `rejected-patterns.md` describing what to avoid.

## Output Package

For each banner or adaptation set, produce:

- Final image file in `IA Tecmundo/Output/Imagenes/`.
- Brief `.md` in the same folder with sources, image prompt, format, layout, copy, CTA, and status.
- Caption `.md` in the same folder when the piece is for social publication.

Use non-destructive filenames:

```text
YYYY-MM-DD_tecmundo_<tema>_<format>_v1.png
YYYY-MM-DD_tecmundo_<tema>_<format>_brief.md
YYYY-MM-DD_tecmundo_<tema>_<format>_caption.md
```

Format slugs:

- `square-1x1`
- `horizontal-16x9`
- `vertical-9x16`

## Optional Script

Use `scripts/generate_xag_p150_banner_set.py` when the request is a Tecmundo/XAG P150 Max multi-format banner set and deterministic text/logo placement is more important than AI-generated typography. The script exports 1:1, 16:9, and 9:16 PNG files into the official `publicaciones_diarias` output folder.

## Video Outputs

Codex may not generate video directly in this skill unless a video generator is available through an MCP/plugin. When using any MCP video generator, keep the same source rules, logo/brand rules, and human review gate. Save the final video file, prompt pack, storyboard, or render notes under `IA Tecmundo/Output/Videos/`.

## Design QA

Before presenting a banner:

- Check that the design uses Tecmundo blue as the identity anchor.
- Include the Tecmundo logo unless explicitly omitted by the user.
- Keep the logo readable with clear padding and strong contrast.
- Keep text short and legible on a phone.
- Check safe areas for the chosen format.
- Do not deform drones, logos, hexagons, circles, or UI screenshots.
- Avoid generic green farming templates without Tecmundo blue.
- Use real client drone images when available.
- Confirm contact and CTA are correct: `tecmundo.mx` and `(668) 385 9911` when used.
- Leave status as `en revision`.
