# Tecmundo Banner Formats

## 1:1 Square

Use for Instagram/Facebook feed banners and general social posts.

- Canvas: 1080 x 1080 px.
- Safe margin: 64 px minimum.
- Headline: 72-110 px depending on word count.
- Support text: 28-38 px.
- CTA/footer: 24-30 px.
- Best layouts: product hero, split diagonal, ficha tecnica, mito vs realidad, oferta directa.
- Keep one main message. Use no more than 3 proof points.

## 16:9 Horizontal

Use for website banners, YouTube thumbnails, Facebook ad variants, presentation covers, and horizontal paid ads.

- Canvas: 1920 x 1080 px.
- Safe margin: 96 px left/right, 72 px top/bottom.
- Headline: 86-132 px.
- Support text: 34-46 px.
- CTA/footer: 28-34 px.
- Best layouts: text block left with drone hero right, full-photo with dark overlay, product and app split, comparison headline.
- Keep logo and CTA away from video-platform corners.
- Reserve a strong empty zone for text; do not place text over busy crops.

## 9:16 Vertical

Use for stories, reels covers, TikTok-style vertical ads, and WhatsApp status.

- Canvas: 1080 x 1920 px.
- Safe margin: 80 px sides, 140 px top, 180 px bottom.
- Headline: 84-128 px.
- Support text: 34-46 px.
- CTA: 36-44 px if button-like.
- Best layouts: vertical product hero, drone-in-field cinematic, stacked proof badges, before/after narrative.
- Keep CTA above the lower UI zone.
- Use fewer words than square. Prefer 1 headline plus 1 CTA.

## Multi-Format Adaptation

Do not simply crop one design into the other formats. Recompose:

- 1:1: balance product, headline, proof, CTA.
- 16:9: widen the scene and give the drone or field more lateral motion.
- 9:16: stack hierarchy vertically and protect top/bottom safe zones.

Keep the same campaign idea, color family, CTA, and hero asset across formats when possible.
